The internet promises infinite opportunities, discoveries, and choices. However with that promise comes a problem - infinite choices lead to few discoveries and an infinite amount of opportunities wasted. Too often consumers are given a vast library of content with no guide whatsoever and left to fend for themselves. This leads to more time searching than consuming, and growing user dissatisfaction. A number of rapidly growing companies including Pluto TV and others are solving this dilemma with curation - by reducing the amount of choices, users experience higher engagement and build loyalty to their platform. George will discuss methodologies and techniques, all the way from why to how.