2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Texas as a Self-Driving Car Case Study

Tuesday, March 15
12:30PM - 1:30PM

Westin Austin Downtown
Continental 1-2
310 E 5th ST


With the recent announcement that Google is testing its self-driving cars in Austin, we'll soon see how autonomous vehicles (AVs) fit in with other modes of transportation in Texas. A recent study by the Texas A&M Transportation Institute focuses on understanding the impact of AVs on the state, including whether AVs:

- will lead to declining vehicle ownership and driverless taxis;
- will enable drivers to disengage and work, read, or sleep in a moving automobile;
- provide private mobility for the young, elderly and disabled;
- provide new parking patterns as AVs self-park in less-expensive, outer areas.

This session will provide research-based answers to these and other questions.

Hashtags: #sxsw


Gretchen McFarlan at SXSW

Gretchen McFarlan

VP Business Dev

C3 Group

Gretchen has over two decades of experience launching media and internet startups, with expertise in developing business opportunities in emerging technologies. Her past experience includes launchi...

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Johanna Zmud at SXSW

Johanna Zmud

Sr Research Scientist

Texas A&M Transportation Institute

Dr. Johanna Zmud is a senior research scientist at the Texas A&M Transportation Institute and director of its Washington, DC, office. She has a doctoral degree in the social and behavioral sciences...

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