2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Engaging Fan Communities Using Data

Wednesday, March 16
2:00PM - 3:00PM

Austin Convention Center
Room 10A
531 E 4th St

This panel explores how proprietary fan communities boost an artist's brand by allowing for more meaningful interaction between the artist and their fans, and by providing data that helps the artist and their management better understand who their audience is and market back to them. Featuring Kid Rock's Sarah Moore and Eric Church's Nick Barnes speaking about the unique features of the fan communities they run, this panel will demonstrate that no matter how they're run or who is in them, fan communities are an essential part of an artist's digital identity. 

Hashtags: #sxsw


Anthony Piedmonte at SXSW

Anthony Piedmonte


Bon Jovi Management (BJM)

Nickolas Barnes at SXSW

Nickolas Barnes

Dir Fan Engagement for Eric Church

Eric Church

As Director of Fan Engagement Nick works directly with Eric Church, a country music superstar, helping manage Eric's digital space. Nick oversees Eric Church's website, online store, fan club, digi...

Show the rest
Sarah Moore at SXSW

Sarah Moore

Mgr, Digital Mktg & Social Media at Kid Rock, Sr Account Dir at Luckett Media LLC

Dare Mighty Entertainment/Luckett Media LLC

Sarah is an experienced entertainment marketer focusing on new media and social networking. She manages and oversees all of Kid Rock's digital properties including Twitter, KidRock.com, the Kid Roc...

Show the rest
Tom Giles at SXSW

Tom Giles



Tom has played in touring rock bands, run an indie record label and worked in artist management. While recovering from experimental hip surgeries, Tom taught himself to code, conceived & developed ...

Show the rest


Music Badge, Platinum Badge, Artist Wristband
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo