Engaging Fan Communities Using Data
This panel explores how proprietary fan communities boost an artist's brand by allowing for more meaningful interaction between the artist and their fans, and by providing data that helps the artist and their management better understand who their audience is and market back to them. Featuring Kid Rock's Sarah Moore and Eric Church's Nick Barnes speaking about the unique features of the fan communities they run, this panel will demonstrate that no matter how they're run or who is in them, fan communities are an essential part of an artist's digital identity.
Presenters
Anthony Piedmonte
Mgr
Bon Jovi Management (BJM)
Nickolas Barnes
Dir Fan Engagement for Eric Church
Eric Church
As Director of Fan Engagement Nick works directly with Eric Church, a country music superstar, helping manage Eric's digital space. Nick oversees Eric Church's website, online store, fan club, digi...
Show the restSarah Moore
Mgr, Digital Mktg & Social Media at Kid Rock, Sr Account Dir at Luckett Media LLC
Dare Mighty Entertainment/Luckett Media LLC
Sarah is an experienced entertainment marketer focusing on new media and social networking. She manages and oversees all of Kid Rock's digital properties including Twitter, KidRock.com, the Kid Roc...
Show the restTom Giles
Founder
StageBloc
Tom has played in touring rock bands, run an indie record label and worked in artist management. While recovering from experimental hip surgeries, Tom taught himself to code, conceived & developed ...
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