Adblockageddon is coming and the world of digital advertising will never be the same again. Make sure you’re ready to survive and prosper. Ad blocking software is already a standard for many and the release of iOS 9 later this year is set to make an ad-free browser experience easily accessible for all. For many in the advertising sector this will mean hitting the panic button, but for the savvy it presents a huge opportunity. Help is at hand. This session will explore how you can make the most of the latest developments in targeting, ad tech and content to make the most of this new dawn. You’ll learn how to win back the eyeballs and emotions of the ad block generation.