2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Ballsy Brit's Guide to Better Brand Trolling

Monday, March 14
9:30AM - 1:30PM

Hilton Austin Downtown
Room 616AB
500 E 4th St

Into brand spam and the trolling it creates? Hope not. We help brands be more ballsy so their fans don’t go ballistic. How? BALLSY. It's a fun framework that helps you make meaningful work. It happens when you use data to get to know real people and take risks to create relevant content. Our hack day’s fuelled by Jon’s daily fight to get brands to adopt a content strategy and not just spam folks at live events — a movement his real-time marketing book (and an Oreo tweet) may have helped create. It’s part creative therapy, part improv comedy and a lot of making/surprising/delighting led by co-presenters Tim Polder (DDB) and Will Harvey (VCCP). Expect prototypes. Prizes. Party bags. The usual.


Hashtags: #sxsw #BallsyBrit


Jessica Hagy

Jessica Hagy

Jessica Hagy

Jessica Hagy is an artist and writer best known for her Webby award-winning blog, Indexed (www.thisisindexed.com). Her work has been described as “deceptively simple,” “undeniably brilliant,” and “...

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Jon Burkhart at SXSW

Jon Burkhart

Founder/Chief Creative Officer

TBC London

Jon’s the co-author of Newsjacking: The Urgent Genius of Real-time Advertising and founder of content marketing consultancy TBC London where he leads content strategy, copywriting, social media mar...

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Tim Washer at SXSW

Tim Washer

Creative Dir


Tim studied improv under Amy Poehler, comedy writing with Tom Purcell, executive producer of The Colbert Report, and has appeared on SNL, Conan O’Brien, Onion Sports Network, and HBO’s Last Week To...

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