2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

What I Learned from Publishing a Book on Instagram

Friday, March 11
5:00PM - 6:00PM

Austin Convention Center
Room 12AB
531 E 4th St


It’s not easy to break through in today’s attention-starved world. So I wrote a book about how to do just that. Then, I decided to practice what I preach and release it in a way that deserved attention -- exclusively on Instagram, one animated page a day, for 160 days. While I was trying to teach others, I learned a lot myself – about social media, about user behavior, about publishing, about what it takes to push a new idea forward, and much more. And, so you’ll never make the same mistakes I did, I’d like to share that learning with you.

Hashtags: #sxsw #lamwitty


Jason Sperling

SVP Exec Creative Dir



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