2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Visual Media Strategies for Nonprofits

Friday, March 11
11:00AM - 3:00PM

JW Marriott
Salon B
110 E 2nd St

Even the best causes can fail the 'why us-why now-why this-so what?' test for effective storytelling. This highly interactive, four-hour workshop will help you build a cutting-edge visual media strategy to make, share and curate better stories—whether created as infographics, maps, cause videos or a series of single photographs—and learn how to distribute them more effectively cross-channels, using the latest mobile apps and media platforms. Part screening, part lecture and part hands-on training, you'll review top case studies, create a more inspiring nonfiction narrative for your cause, and learn to how to gather the right data to build urgency, convey impact and motivate wider engagement.


Hashtags: #sxsw #storypower


Marcia Stepanek at SXSW

Marcia Stepanek

New Media Dir/Faculty

Columbia University

Marcia Stepanek is a journalist, videographer, digital media strategist, and author of the forthcoming book, "Swarms: The Rise of the Digital Anti-Establishment." Her work has appeared in The New Y...

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