Not a Guessing Game: Tour Marketing on Facebook
One of the most popular platforms for artist engagement and marketing is Facebook. But along with popularity comes complexity: on any given artist page, anywhere from 1 to 10 people might be posting and running campaigns from it. What do you do when you have so many people representing you, trying to sell your record, your tour tickets, and trying to engage your fans? The best activations happen when everyone is working together to execute, not simply turning your page over to the promoter or label to run. On this Facebook moderated panel, hear how House of Blues works with high profile touring artists on seamless Facebook marketing strategies that lead to incredible results for their tours.
Presenters
Aaron Wilson
SVP/Tour Mktg
Live Nation
Aaron Wilson has worked for an assortment of forward thinking music
industry leaders like Live Nation, Alternative Press, WEA, Sony Music and
more, with 20+ years of experience in brand developme...
Show the restAshley Bradbury
Client Partner/Ent
Since arriving at Facebook, Ashley has developed the Sports & Live Events vertical into one of the fastest growing categories through her leadership with clients that include Live Nation, AEG, Cirq...
Show the restMichael Kilun
Dir, Social
Live Nation
Social Media @livenation, Live Music, Tattoos, Meditation #dharmapunx, Coffee, Daddy
Rich Holtzman
Mgr
Red Light Management
Rich has years of experience developing artists. From his early years at legendary independent labels like IRS and 4AD, to pioneering labels like Atomic Pop and iMusic Rich has been pushing for ar...
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