2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Not a Guessing Game: Tour Marketing on Facebook

Wednesday, March 16
5:00PM - 6:00PM

Austin Convention Center
Room 17A
531 E 4th St

One of the most popular platforms for artist engagement and marketing is Facebook. But along with popularity comes complexity: on any given artist page, anywhere from 1 to 10 people might be posting and running campaigns from it. What do you do when you have so many people representing you, trying to sell your record, your tour tickets, and trying to engage your fans? The best activations happen when everyone is working together to execute, not simply turning your page over to the promoter or label to run. On this Facebook moderated panel, hear how House of Blues works with high profile touring artists on seamless Facebook marketing strategies that lead to incredible results for their tours.

Hashtags: #sxsw


Aaron Wilson at SXSW

Aaron Wilson

SVP/Tour Mktg

Live Nation

Aaron Wilson has worked for an assortment of forward thinking music

industry leaders like Live Nation, Alternative Press, WEA, Sony Music and

more, with 20+ years of experience in brand developme...

Show the rest

Ashley Bradbury

Client Partner/Ent


Since arriving at Facebook, Ashley has developed the Sports & Live Events vertical into one of the fastest growing categories through her leadership with clients that include Live Nation, AEG, Cirq...

Show the rest
Michael Kilun at SXSW

Michael Kilun

Dir, Social

Live Nation

Social Media @livenation, Live Music, Tattoos, Meditation #dharmapunx, Coffee, Daddy

Rich Holtzman at SXSW

Rich Holtzman


Red Light Management

Rich has years of experience developing artists. From his early years at legendary independent labels like IRS and 4AD, to pioneering labels like Atomic Pop and iMusic Rich has been pushing for ar...

Show the rest


Music Badge, Platinum Badge, Artist Wristband
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo