CrossFit’s ability to galvanize diverse groups of people into strong “tribes” has drawn the interest of thought leaders from Harvard Business School to Good Morning America. CrossFit Founder and CEO Greg Glassman believes these tribes help generate cohesion, positive growth and an enduring sense of community for the brand and its consumers. Glassman will share how he applies this thinking to the subculture of CrossFit and, more broadly, to successful leadership and business management.