2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Prayin’ Won't Lift That Weight . . . or That Business

Sunday, March 13
11:00AM - 12:00PM

Hilton Austin Downtown
Salon C
500 E 4th St

CrossFit’s ability to galvanize diverse groups of people into strong “tribes” has drawn the interest of thought leaders from Harvard Business School to Good Morning America. CrossFit Founder and CEO Greg Glassman believes these tribes help generate cohesion, positive growth and an enduring sense of community for the brand and its consumers. Glassman will share how he applies this thinking to the subculture of CrossFit and, more broadly, to successful leadership and business management.

Hashtags: #sxsw


Greg Glassman at SXSW

Greg Glassman

Founder & CEO


Greg Glassman is the Founder and CEO of CrossFit, one of the world's largest and most successful fitness and lifestyle brands. With over 10,000 affiliates globally and an estimated value of $4 bil...

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