2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Frugal Innovation: Making a Culture of Ownership

Monday, March 14
12:30PM - 1:30PM

JW Marriott
Room 303-304
110 E 2nd St

The frugal innovation movement is shifting the paradigm and mentality of society. A “frugal” mentality is not only about doing more with less, but creating an even bigger difference than what was originally possible by reducing the complexity of a product or service to maximize impact. Products coming out of this movement are much more closely aligned with social good such as Embrace, an infant baby warmer that has saved more than 90,000 infants, or D-Rev’s ReMotion Knee. The maker movement is a large part of frugal innovation—prototypes and iterations are critical to the success of innovative projects.

Hashtags: #sxsw #Makers


A Dara Dotz at SXSW

A Dara Dotz

Principal Designer/Co-Founder

Field Ready

Dara holds a BS in Industrial Design with a minor in International Business from MSCD. Dara combines her design strategy experience and rapid ethnographic assessment to empower others through techn...

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Carrie Motamedi



Carrie is responsible for sharing the TechShop mission with internal and external audiences. She creates and executes national marketing programs with partners that include Autodesk, General Electr...

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Navi Radjou at SXSW

Navi Radjou

Innovation & Leadership Advisor

Frugal Innovation Hub

Navi Radjou is an innovation and leadership advisor based in Silicon Valley. He is also a Fellow at Judge Business School, University of Cambridge. He has served as a member of the World Economic F...

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Sally Dominguez at SXSW

Sally Dominguez

Innovation Consultant

Rainwater HOG LLC

Sally is the creator of the Adventurous Thinking tools and strategies program. Sally designed the Five Ways Adventurous Thinking strategy for corporations & educators seeking a wider perspective o...

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