2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Moral Compass of Future Play

Sunday, March 13
11:00AM - 12:00PM

Austin Convention Center
Room 12AB
531 E 4th St

The rise of new media and smart technology—including increasingly sophisticated mobile devices and a multitude of connected toys—has contributed a seemingly endless array of opportunities to spark the imagination. With these new possibilities, however, comes a set of complex questions and challenges: how best to foster media literacy, for example, or how to balance the magic of personalized play experiences with protection of privacy. This session brings together leaders in media, entertainment, and play to discuss the potential of new technologies in storytelling, the relationship between digital and physical play, and the ethics involved in designing experiences for children.

Hashtags: #sxsw #betterplay


Brent Friedman at SXSW

Brent Friedman

Co-Founder & CCO

Artifact Technologies

As a Creator, Writer and Producer, Brent has more than 25 years of experience in entertainment across all platforms. In traditional media, Brent has worked with nearly all the major studios and net...

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Erin Reilly at SXSW

Erin Reilly

Managing Dir & Research Fellow

USC Annenberg Innovation Lab

Erin Reilly is Managing Director & Research Fellow for Annenberg Innovation Lab at USC's Annenberg School for Communication and Journalism and Executive Director of Blackstone LaunchPad USC. In he...

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Francesca Marie Smith at SXSW

Francesca Marie Smith



Drawing on over 25 years of experience in the entertainment industry (and more than a decade of scholarship), Francesca explores the past, present, and future of storytelling, including the ways te...

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Sarah Wulfeck at SXSW

Sarah Wulfeck

Creative Dir

ToyTalk Inc

Sarah Wulfeck holds a Bachelors in Fine Arts in Dramatic Writing from the Tisch School of the Arts at New York University. She earned a Masters in Journalism and Communications, also from NYU. Sara...

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