2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Acquiring Subscribers in a Digital World

Sunday, March 13
3:30PM - 4:30PM

Hilton Austin Downtown
Salon G
500 E 4th St

With an on-going shift of time spent and content consumption to mobile and a plethora of free content on the internet, there is a higher bar than ever for the quality of content advertisers use in their campaigns. In a series of unique tests, the NYTimes has crafted a winning method to drive sales of subscriptions to the NYTimes using great articles and NYTimes video on Facebook instead of offers and discounts. Join us for a lively discussion about using a content first strategy to build and reinforce the consumer relationship with your brand.

Hashtags: #sxsw


Gwen Throckmorton at SXSW

Gwen Throckmorton

US Head of Industry


Gwen Throckmorton is the Head of Industry for Facebook’s Entertainment division. As a member of the Global Sales Group, Gwen leads a team that drives efficient, full funnel marketing strategies for...

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Mat Yurow at SXSW

Mat Yurow

Dir/Audience Dev

The New York Times

Mat Yurow leads Audience Development, Marketing at The New York Times. His team is responsible for finding innovative ways to promote The Times' articles, videos, and products across the web – and ...

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