Acquiring Subscribers in a Digital World
Sunday, March 13
3:30PM - 4:30PM
Hilton Austin Downtown
500 E 4th St
With an on-going shift of time spent and content consumption to mobile and a plethora of free content on the internet, there is a higher bar than ever for the quality of content advertisers use in their campaigns. In a series of unique tests, the NYTimes has crafted a winning method to drive sales of subscriptions to the NYTimes using great articles and NYTimes video on Facebook instead of offers and discounts. Join us for a lively discussion about using a content first strategy to build and reinforce the consumer relationship with your brand.
US Head of Industry
Gwen Throckmorton is the Head of Industry for Facebook’s Entertainment division. As a member of the Global Sales Group, Gwen leads a team that drives efficient, full funnel marketing strategies for...Show the rest
Gwen Throckmorton is the Head of Industry for Facebook’s Entertainment division. As a member of the Global Sales Group, Gwen leads a team that drives efficient, full funnel marketing strategies for a diverse set of clients across Film, Television, Live Events, Ticketing, Streaming, Music, & Publishing industries. Focused on providing relevant insights, partnerships, and compelling solutions, Gwen is charged with strategically growing and building Facebook’s footprint and relationships across the industries she serves.
Previously, Gwen was the director of Digital Product Activation for Time Warner Cable Media where she was responsible for the development, management, and growth of all multiplatform product ad offerings including interactive, video-on-demand (VOD) and online properties. While at Time Warner Cable, Gwen also led an emerging team of digital specialists that assisted internal and external clients in building consumer relationships through engaging, multilayered solutions and leading-edge technology.
During her tenure at Time Warner Cable, Gwen completed the Women in Cable Telecommunications Rising Leaders program and received a Digital Sales Certification from the IAB.
Prior to joining the Time Warner Cable, Gwen worked in a variety of capacities for Sony Pictures Television coordinating the development and production of several first run cable & syndication programs including early cable standouts, Lifetime’s Strong Medicine and FX’s The Shield.
Gwen is a proud graduate of Texas Christian University with a Bachelor of Science in Radio-Television-Film.
She resides in Austin with her husband, Todd and their two children, Thomas and Turner. In her spare time she enjoys feeding her family, her faith, and love of the outdoors and all things sports including rooting on her beloved Horned Frogs.
The New York Times
Mat Yurow leads Audience Development, Marketing at The New York Times. His team is responsible for finding innovative ways to promote The Times' articles, videos, and products across the web – and ...Show the rest
Mat Yurow leads Audience Development, Marketing at The New York Times. His team is responsible for finding innovative ways to promote The Times' articles, videos, and products across the web – and steer visitors toward actions on its own site that are correlated with subscription propensity. Mat’s team has turned content marketing into a profit center, generating more than a 130% return on subscription revenue for every dollar it spends. In addition to overseeing Audience Development, Mat has helped set the strategy for several enterprise initiatives including, off-platform distribution, measurement of product health, audience extension, and the future of push messaging.Hide the rest