2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Fresh Thinking on Old Age: Design for Fulfillment

Tuesday, March 15
12:30PM - 1:30PM

JW Marriott
Salon FGH
110 E 2nd St

For this session, José Colucci — an IDEO designer and aging specialist — partners with Emi Kiyota — an environmental gerontologist, cultural change expert and founder of Ibasho — to bring fresh thinking on old age. Our plan is to move away from generalities on aging (everybody knows about the graying of the world’s population, the increasing longevity of humans, the challenge of supporting people in retirement) to focus on solutions, insights and tools that will lead to innovation in policy, environments, services, digital interactions, and products for the aging population. Case studies from Ibasho’s work and IDEO’s portfolio on aging will suggest how.

Hashtags: #sxsw #oldhappy


Emi Kiyota



Jose Colucci

Sr Portfolio Dir



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