2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Checkbox That Ruined My Life: Manipulative Design

Friday, March 11
3:45PM - 4:45PM

JW Marriott
Salon FGH
110 E 2nd St


Marketers and experience designers know that subtle nudges toward a specific action can make a huge impact on human behavior. The science of behavior change combined with the emotional drive of good marketing is powerful stuff. But as Spiderman taught us, “With great power comes great responsibility.” What does it look like when that power is abused? It might be blatant like a four-screen email opt-out process (Yes, I really do want to unsubscribe). Or it might be subtle like a credit card company pre-checking “Pay Minimum Due” on their online payment form. Learn to expose designs that cross the line between persuasion and manipulation and avoid the pitfalls in your own work.

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Dennis Ellis at SXSW

Dennis Ellis

UX Strategist


Hi, I'm Dennis! Studied and graduated with a philosophy degree from Indiana University. Hung around and earned an M.S. in Human-Computer Interaction from Indiana University School of Informatics.

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Katie Swindler at SXSW

Katie Swindler

UX Dir


Katie currently leads experience strategy for a wide range of B2C and B2B clients at FCB. Her background in theatre lends a unique perspective on storytelling through experiences. At FCB, she mer...

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