2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

24/7/365 Promotion and the Always-On Artist

Thursday, March 17
12:30PM - 1:30PM

Austin Convention Center
Room 9BC
531 E 4th St

Back in the day, record labels focused on Week 1 retail followed by digital sales. Today, the model is all about the plays on streaming services, which means Week 8 is now just as important as Day 1. To generate plays, the new music paradigm requires infinite promotion. Artists must become brand managers to capture new listeners and maintain existing ones. In this new normal, artists must tour more frequently, be active on mobile and web and engage with fans on new platforms. The branding exercise is never-ending and must evolve over time. Disappearing acts are career suicide. Music’s new normal will drastically shift how the industry approaches music promotions and how new stars are born.

Hashtags: #sxsw #24/7Promo


Glenn Peoples

Sr Editorial Analyst


Jeff Yasuda

CEO & Founder


Kiran Gandhi at SXSW

Kiran Gandhi

Artist in Residence


Kiran Gandhi is currently a second-year MBA at Harvard University who worked previously as a digital analyst at Interscope Records in Los Angeles. In 2013, she toured internationally for artist M.I...

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Stephanie Shim at SXSW

Stephanie Shim

Head of Digital

Glassnote Records


Music Badge, Platinum Badge, Artist Wristband
Event Type
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