2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

24/7/365 Promotion and the Always-On Artist

Thursday, March 17
12:30PM - 1:30PM

Austin Convention Center
Room 9BC
531 E 4th St

Back in the day, record labels focused on Week 1 retail followed by digital sales. Today, the model is all about the plays on streaming services, which means Week 8 is now just as important as Day 1. To generate plays, the new music paradigm requires infinite promotion. Artists must become brand managers to capture new listeners and maintain existing ones. In this new normal, artists must tour more frequently, be active on mobile and web and engage with fans on new platforms. The branding exercise is never-ending and must evolve over time. Disappearing acts are career suicide. Music’s new normal will drastically shift how the industry approaches music promotions and how new stars are born.

Hashtags: #sxsw #24/7Promo

Presenters

Glenn Peoples

Sr Editorial Analyst

Billboard

Jeff Yasuda

CEO & Founder

Feed.fm

Kiran Gandhi at SXSW

Kiran Gandhi

Artist in Residence

Stem

Kiran Gandhi is currently a second-year MBA at Harvard University who worked previously as a digital analyst at Interscope Records in Los Angeles. In 2013, she toured internationally for artist M.I...

Show the rest
Stephanie Shim at SXSW

Stephanie Shim

Head of Digital

Glassnote Records





Details

Access
Music Badge, Platinum Badge, Artist Wristband
Event Type
Sessions
Level
Beginner
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo