2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

AI and Your Shopping Habit

Saturday, March 12
3:30PM - 4:30PM

Westin Austin Downtown
Continental 3
310 E 5th ST

In this session, ecommerce experts from Zappos and Pinterest will explore how machine learning has transformed the shopping experience and made it easier than ever to predict customer's preferences, even before the consumer recognizes them. The uber-curated shopping experience has shaped consumer expectations and engineers are constantly reimagining ways to personalize experiences at scale. Speakers will discuss examples of how ecommerce companies are using machine learning to create the best customer experience (e.g. Amazon reviews), the difference between personalization and customization and how machine learning can ensure the content we’re delivering is actually relevant to consumers.

Hashtags: #sxsw #RetailAI


Aki Iida at SXSW

Aki Iida

Head of Mobile


As head of Zappos Mobile, Aki leads the design, development and execution of all mobile technology products. Aki has been part of Zappos since its infancy, having played a large role in developing...

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Kia Kokalitcheva at SXSW

Kia Kokalitcheva

Tech News Reporter


Kia is a reporter at Fortune, where she writes about technology and Silicon Valley, with a focus on the "on-demand economy." Before that, she was at VentureBeat, where she covered a wide range of t...

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Michael Yamartino at SXSW

Michael Yamartino

Head of Commerce


Michael has spent the past 4 years building products at Pinterest, currently leading the company's commerce initiative. As Pinterest's first Product Manager, he's worked on many other core features...

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