2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Stream to Ticket: Mapping the Value of Discovery

Thursday, March 17
12:30PM - 1:30PM

Austin Convention Center
Room 15
531 E 4th St


Downloads are down. Right along with CD sales. But spending on live music is up with nearly 70% growth in the past four years. Changing industry dynamics mean getting fans to a live show is more important than ever; people that buy concert tickets spend 20x as much on music than non-ticket buyers. While concert-goers still rely on radio to find new artists, discovery today is a mix that includes streaming, social and live. Explore new data that links discovery to ticket purchases and hear key industry players on how everyone from artists and labels to promoters and talent buyers can capitalize on these trends.

Hashtags: #sxsw #stream2tix


Charlie Hellman at SXSW

Charlie Hellman

VP Of Prod


Charlie Hellman is VP of Product at Spotify, heading Creator Product. Since founding Spotify's NYC product team in 2011, he has built and led numerous strategic areas for Spotify including recommen...

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Chris Sampson at SXSW

Chris Sampson

EVP, Programming


As Executive Vice President of Programming, Chris oversees all talent booking and music programming on behalf of Superfly’s festival properties. Additionally, Chris leads development of value drive...

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Rob Bonstein at SXSW

Rob Bonstein

SVP Operations & Business Dev

The Windish Agency

Rob Bonstein is an executive at The Windish Agency, where he is responsible for digital initiatives, marketing, operations, and business development. Previously, Rob held a leadership position at m...

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Shana Fong at SXSW

Shana Fong

Music Mktg


At Eventbrite, Shana employs insight-driven marketing strategy to bring major music festivals, venues, and promoters onto the largest independent ticketing platform in the world to help them sell m...

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