2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Dirt, Drones and Data: The Future of Farming

Friday, March 11
11:00AM - 1:00PM

Austin Convention Center
Room 5ABC
531 E 4th St


To feed 9 billion people by 2050, we need to grow more food using fewer chemicals and less farmland. To do this, farmers need smart, precise technology to enable them to farm each square meter of their land with the individual care and attention of a gardener.

frog works with farmers and technology providers around the world. In this workshop, we will share some of our recent findings and insights from design research in Africa, Brazil, North America, and Europe. Leveraging this data, we will research, ideate, and prototype concepts for how to gather and act upon new sources of data to create the future farming methods that will ensure sustainable food security.


Hashtags: #sxsw


David Cleaves at SXSW

David Cleaves

Exec Creative Dir

f r o g

Simone Wittmann at SXSW

Simone Wittmann

Sr Design Researcher

frog design


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