2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

How Major Labels Build Rockstar-Worthy Websites

Thursday, March 17
2:00PM - 3:00PM

Austin Convention Center
Room 10A
531 E 4th St

Some record labels and management firms have spent up to $1 million to build their major star talents’ websites, complimentary apps, and mobile sites. But what are they really building? Are these sites just artist blogs? Do they allow fans to have a community and interact with each other? Or are they simply for trying to sell merchandise and concert tickets?

In this panel with the three major record labels, we will share the strategies to build a cohesive, accessible, mobile-friendly artist digital experience that draws music lovers to come back again and again, interact and engage with fellow fans, and actually buy merchandise and digital products.

Hashtags: #sxsw


Chuck Fishman at SXSW

Chuck Fishman

Dir of Media Ent & Publishing/Digital Mktg for George Clinton


As Media, Entertainment and Publishing Director, Chuck Fishman leads Acquia's engagements with the various segments of those industries including music, TV, film, books and magazines, broadcasting ...

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Harold Gutierrez at SXSW

Harold Gutierrez

Head of Digital Mktg & Strategy

5B Artist Management

Harold is currently the Head of Digital at 5B Artist Management where he develops and implements Digital Strategy for the company’s globally recognized clients, such as GRAMMY Winners Slipknot, Lam...

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Jeremy Kutner at SXSW

Jeremy Kutner

Sr Dir of Web & Mobile Strategy

Warner Music Group

Jeremy Kutner is Sr. Director of Web and Mobile Strategy at Warner Music Group. He manages product development, user experience, content strategy and community for WMG artists. Before WMG, he led t...

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Patti Silverman at SXSW

Patti Silverman


SF MusicTech Summit

Patti Silverman has spent the last 9+ years in the space where music and tech converge. While at Columbia Records, she developed a reputation as an early proponent of music tech. To run marketing c...

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Music Badge, Platinum Badge, Artist Wristband
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