Big Box Office: Marketing Films in a Mobile World
Saturday, March 12
2:00PM - 3:00PM
Austin Convention Center
531 E 4th St
Mobile creates opportunities to help audiences discover films on one screen (the small screen of our mobile phones) that they plan to view on another screen (the big screen in theaters). Studios are taking advantage of these trends, delivering millions of mobile video views to the right audiences and driving success for all types of films. Come hear real world examples from Universal Pictures, and learn the best approaches for mobile marketing: how a monster hit like Jurassic World benefited from mobile-friendly content delivered to a mass audience while genre films benefit from insights into audience segments ranging from multi-cultural to multi-generational.
Doug Neil, EVP of digital marketing for Universal Pictures, oversees the online and mobile strategies for theatrical releases including website development, publicity, promotions, social media, cre...Show the rest
Doug Neil, EVP of digital marketing for Universal Pictures, oversees the online and mobile strategies for theatrical releases including website development, publicity, promotions, social media, creative strategy, emerging platforms, and media placements. His responsibilities include the global coordination of theatrical digital strategies through the full life cycle of a film campaign. He has overseen the online and mobile marketing campaigns for over 125 films, including "Jurassic World", "Minions", "Pitch Perfect", "Despicable Me”, & "Fast & Furious"
Prior to his role at Universal Pictures, Neil worked for AOL as director of entertainment strategy, managing the online marketing campaigns for AOL's filmed entertainment partners, playing a key role in the launch of AOL's new entertainment initiatives, including TMZ.com.Hide the rest
Global Head of Ent Strategy
Jim Underwood serves as Global Head of Entertainment Strategy for Facebook. He leads development of a holistic strategy for how Facebook works with entertainment marketers and with the entertainme...Show the rest
Jim Underwood serves as Global Head of Entertainment Strategy for Facebook. He leads development of a holistic strategy for how Facebook works with entertainment marketers and with the entertainment industry to make Facebook a more enjoyable place for audiences to discover the entertainment they love. He also works with industry participants to help entertainment marketers leverage Facebook as a marketing platform.
Prior to Facebook, Jim spent ten years with Sony Pictures. In his most recent role there, Jim ran Sony Pictures Home Entertainment's digital transactional business. He has also served in a range of business development, and corporate development functions in support of film, television, digital, and music services. Jim's early career includes experience in software with Parametric Technology Corporation, strategy consulting with The Parthenon Group, and investment banking with Morgan Stanley. He is a graduate of Harvard Business School and the University of Illinois.Hide the rest