2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Story Metric: The Most Important Analytical Tool

Sunday, March 13
11:00AM - 12:00PM

Hilton Austin Downtown
Room 400-402
500 E 4th St

Startups chasing investment are boosted by speaking the language of their VC targets: Growth assumptions, DCF models, near-term risk discounts, industry trend lines, competitor performance, etc. Yet those important metrics miss one vital measurement at the heart of every successful investment: Story. Narrative intelligence blends science & art into storytelling logic that sheds light on a company’s trajectory. By assessing a product’s market position, measuring a founder’s leadership potential, and clarifying the way growth is considered, Story-as-Metric enables creators & investors to analyze a company’s sense of self, context, combat & success. It’s exactly what investors are looking for.

Hashtags: #sxsw


Jason Ashlock at SXSW

Jason Ashlock

Lead Consultant & Publisher

The Frontier Project

Jason Allen Ashlock is Founding Partner of Frontier Press, the next-generation publishing unit of The Frontier Project.

In the early months of the global recession, when the publishing industry ...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo