Story Metric: The Most Important Analytical Tool
Startups chasing investment are boosted by speaking the language of their VC targets: Growth assumptions, DCF models, near-term risk discounts, industry trend lines, competitor performance, etc. Yet those important metrics miss one vital measurement at the heart of every successful investment: Story. Narrative intelligence blends science & art into storytelling logic that sheds light on a company’s trajectory. By assessing a product’s market position, measuring a founder’s leadership potential, and clarifying the way growth is considered, Story-as-Metric enables creators & investors to analyze a company’s sense of self, context, combat & success. It’s exactly what investors are looking for.
Presenters

Jason Ashlock
Lead Consultant & Publisher
The Frontier Project
Jason Allen Ashlock is Founding Partner of Frontier Press, the next-generation publishing unit of The Frontier Project.
In the early months of the global recession, when the publishing industry ...
Show the rest