2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Social Media: The New TV Show Launchpad

Saturday, March 12
5:00PM - 6:00PM

Austin Convention Center
Room 12AB
531 E 4th St

From pre-linear release to pre-premiere social media activations (OK, stunts), learn how social media can be leveraged to help a new TV show make a splash and win viewers long before episode 1 hits the air. Paired with hyper-targeted paid media and an always-consistent voice, these levers can ensure new TV programs have social followings in place by premiere that convert to viewership and ratings.

Fresh off the success of hit series “Mr. Robot,” USA Network marketing leadership and social media pros in strategy and paid media from VaynerMedia will walk you through tools to leverage and how to test in real-time to for a comprehensive social media campaign that’ll help your new show hit.

Hashtags: #sxsw #VaynerSocialTV


Alexandra Shapiro at SXSW

Alexandra Shapiro

EVP Mktg & Digital USA Network


Jason Loomis at SXSW

Jason Loomis

Dir/Paid Media


Always progressing and never satisfied with the status quo, Jason left music performance for music business which he then left to tackle the world of paid media in the midst of the explosion of pai...

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Kim Garcia at SXSW

Kim Garcia




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