Social Media: The New TV Show Launchpad
Saturday, March 12
5:00PM - 6:00PM
Austin Convention Center
531 E 4th St
From pre-linear release to pre-premiere social media activations (OK, stunts), learn how social media can be leveraged to help a new TV show make a splash and win viewers long before episode 1 hits the air. Paired with hyper-targeted paid media and an always-consistent voice, these levers can ensure new TV programs have social followings in place by premiere that convert to viewership and ratings.
Fresh off the success of hit series “Mr. Robot,” USA Network marketing leadership and social media pros in strategy and paid media from VaynerMedia will walk you through tools to leverage and how to test in real-time to for a comprehensive social media campaign that’ll help your new show hit.
EVP Mktg & Digital USA Network
Always progressing and never satisfied with the status quo, Jason left music performance for music business which he then left to tackle the world of paid media in the midst of the explosion of pai...Show the rest
Always progressing and never satisfied with the status quo, Jason left music performance for music business which he then left to tackle the world of paid media in the midst of the explosion of paid social. Jason is now Director, Paid Media overseeing planning and buying for all Entertainment brands (in addition to several brands in CPG, E-Comm and Tech verticals) at VaynerMedia. His background in music and small budget independent bands gave him a unique perspective on media planning, driving him to find new strategies and tactics that help differentiate brands in innovative ways.
When not planning media for the next hit show, Jason can undoubtedly be found growing his Whiskey collection and playing in his folk band, Ibex.Hide the rest