Social Media: The New TV Show Launchpad
From pre-linear release to pre-premiere social media activations (OK, stunts), learn how social media can be leveraged to help a new TV show make a splash and win viewers long before episode 1 hits the air. Paired with hyper-targeted paid media and an always-consistent voice, these levers can ensure new TV programs have social followings in place by premiere that convert to viewership and ratings.
Fresh off the success of hit series “Mr. Robot,” USA Network marketing leadership and social media pros in strategy and paid media from VaynerMedia will walk you through tools to leverage and how to test in real-time to for a comprehensive social media campaign that’ll help your new show hit.
Presenters
Alexandra Shapiro
EVP Mktg & Digital USA Network
NBCUniversal
Jason Loomis
Dir/Paid Media
VaynerMedia
Always progressing and never satisfied with the status quo, Jason left music performance for music business which he then left to tackle the world of paid media in the midst of the explosion of pai...
Show the restKim Garcia
SVP/Ent
VaynerMedia