2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Designing the Internet of Things for Privacy

Sunday, March 13
5:00PM - 6:00PM

JW Marriott
Salon D
110 E 2nd St

It’s not just smartphones anymore – everything from our watches to our refrigerators can be connected to the Internet today. But will companies want to use our heart rates to show us ads? Will insurers be interested in how much ice cream we eat? As the devices we use every day fill with sensors and gain new connectivity, they become far more useful. But they can also collect new kinds of information – about our most intimate habits and interactions – multiplying the privacy challenges for companies and consumers alike. Traditional ways of explaining privacy choices don’t always work in this space. To win loyalty and avoid costly mistakes, a new approach to privacy by design will be key.

Hashtags: #sxsw


Fauzia Musa

Sr Design Researcher & Strategist


Fauzia was born in Mumbai, and has grown up between London and San Francisco. She's currently a senior design researcher and strategist at IDEO in San Francisco where she spends time understanding ...

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Jules Cohen

Dir, Legal & Corporate Affairs Group

Microsoft Corporation

Jules Cohen is a Director in the Legal and Corporate Affairs group at Microsoft. He joined Microsoft in 1998 in the company's online division. In his current role, Cohen works to develop online pri...

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Matt Cagle at SXSW

Matt Cagle

Tech & Civil Liberties Policy Atty

ACLU of Northern California

Matt Cagle is a Technology and Civil Liberties Policy Attorney at the ACLU of Northern California. With the ACLU, Matt's work focuses on privacy, surveillance, and free speech policy issues in the ...

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Sarah Goyette at SXSW

Sarah Goyette

Sr Atty, Privacy & Security

Intel Corporation

Sarah G. Goyette is an attorney specializing in global privacy and security

matters. As a senior attorney at Intel Corporation, Sarah counsels a

diverse group of business units on a variety of ...

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