2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Keeping it Simple Sets You Free

Monday, March 14
3:30PM - 4:30PM

JW Marriott
Salon E
110 E 2nd St

Technology has impacted our western world by giving people the freedom of choice whether that’s how they listen to music or order their groceries online. However, the unlimited number of options within those products breeds complications in our on-demand society. This presentation will dive into the design and product ethos around simplicity and how limiting choice and giving the consumer exactly what they want without them even knowing it will be how companies of the future will win.

Hashtags: #sxsw #Simplicity


Chris Phillips



As Chief Product Officer, Chris Phillips is responsible for defining and leading Pandora's overarching product strategy and roadmap. He partners closely with the technology team to develop products...

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