2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Special Death: The Import in Ephemera

Monday, March 14
11:00AM - 12:00PM

Westin Austin Downtown
Paramount 2-3
310 E 5th ST

Today, everything is vulnerable to commodification through technology, diminishing the value of products, services, and even moments in time. In this talk, Michael Krulwich will explore how the mass reproduction and sharing of our lives over platforms like Facebook, Instagram, and Twitter is undermining the uniqueness of our individual lives and creating new opportunities for developers and marketers. Michael will explore the social dynamics that have driven the success of today’s social platforms and set out a roadmap for re-establishing the value of fleeting moments and the distinctive character of our individual lives by embracing the ephemeral.

Hashtags: #sxsw #modernaura


Michael Krulwich at SXSW

Michael Krulwich

Sr Researcher


Michael Krulwich is a Senior Researcher at Huge. Trained as a quantitative researcher, Michael has always been pushing research to gather clear and actionable findings, no matter the methodology. H...

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