After a career in investment banking and consulting, Konstantin met Jag Bansal while the two were studying for their MBAs at Georgetown University. Jag and Konstantin partnered on a project to research efficiency at Sweetgreen (then a small new restaurant with big plans), and eventually came up with the idea to create technology to improve communication in the food supply chain. After graduating from Georgetown, Konstantin put that idea on hold to go to Africa and lead Village Enterprise teams supporting small businesses in Kenya and Uganda. There, after seeing one of his clients struggling to sell tomatoes in a crowded market, he saw the importance of the supply chain in the food industry, and decided to return to the US to found BlueCart.