2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Knight Foundation

Get Your Readers and Listeners to Pay You Money

Saturday, March 12
9:30AM - 10:30AM

Hilton Austin Downtown
Salon F
500 E 4th St

For a long time, the conventional wisdom was that paywalls and membership programs almost never worked. But the landscape is changing. Clever technological implementations and editorial strategies can make reader and listener revenue a big boost to the bottom line. Presented by Slate and moderated by Gimlet's PJ Vogt, this panel gathers the people who are reinventing the model. Slate’s David Stern will discuss Slate Plus and the international paywall, Matthew Lieber will dissect Gimlet’s membership program, Rachel White will discuss Guardian reader engagement, and Erik Diehn will discuss Midroll’s podcast subscription service Howl.

Hashtags: #sxsw #paywall


David Stern at SXSW

David Stern

Dir of Prod Dev


David Stern is Director of Product Development at Slate Magazine, where he manages reader revenue initiatives and the overall user experience on the site. Since joining the company in 2013, he has ...

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Erik Diehn at SXSW

Erik Diehn

VP of Business Dev

Midroll Media

Erik Diehn is the VP of Business Development for Midroll Media, which produces podcasts such as Comedy Bang! Bang! under the Earwolf brand and sells ads for 200+ other shows, including WTF with Mar...

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Matt Lieber at SXSW

Matt Lieber

Co-Founder & Pres

Gimlet Media

Matt Lieber is cofounder and President of Gimlet Media. In a previous life, Matt produced radio shows (On Point, Fair Game) and podcasts (Slate Culture Gabfest). He also worked as a management cons...

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Rachel White at SXSW

Rachel White

Philanthropic & Strategic Partnerships, The Guardian

The Guardian

Rachel White directs philanthropic and strategic partnerships at The Guardian, and is leading Guardian US in developing a membership and giving program. White is also a Senior Editorial Fellow at...

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