2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Bringing Out Your Fans in the Digital Age

Friday, March 18
12:30PM - 1:30PM

Austin Convention Center
Artist Central in Ballroom E
531 E 4th St

Touring is now the main income source for many artists, and also an important platform to develop and break artists. So one of the most important challenges for artists in furthering their careers is: how do you get your fans out to your shows?

We’re going to put a contemporary spin on this age-old question. In the digital era, with a wealth of data available to artists, how do we best harness and use this data to get your fanbase to show up? We’ll be digging into our playbooks to share new techniques, addressing the question from different perspectives for artists at all stages in their careers: from DIY to developing to superstar.

Hashtags: #sxsw


Allison Schlueter at SXSW

Allison Schlueter

Pres of Digital Mktg

Artist Group International

Allison Schlueter is a seasoned Digital Marketing executive in the Music Industry. She is currently the President of Digital Marketing at Artist Group International. AGI is a leading live enterta...

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Dan Kruchkow

CMO & Head of Digital Strategy

Crush Music Media Management

Daniel Kruchkow is CMO & Head of Digital Strategy for Crush Music, management home to international superstars Sia, Fall Out Boy, Train, Weezer, Panic at the Disco, Travie McCoy and many others.  P...

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Doug Scott at SXSW

Doug Scott

CMO & Head of Artist Rel


Doug Scott is esponsible for building BandPage's awareness and adoption with artists, partners and music fans everywhere. Over 500,00 bands use BandPage to reach more fans.

Zeeshan Zaidi

SVP/GM Artist Svcs


Zeeshan Zaidi is General Manager of Artist Services at Ticketmaster, a division of Live Nation Entertainment. His group works with artists, managers, agents, promoters and labels to help make tours...

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Music Badge, Platinum Badge, Artist Wristband
Event Type
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