2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

When the World Becomes a Gaming Platform

Saturday, March 19
2:00PM - 3:00PM

Austin Convention Center
Room 5ABC
531 E 4th St


What will the world look like when it becomes a zone for gaming anytime, anywhere? With the advance of Augmented Reality, the Cloud, IoT connected deveices, and an array of other technologies are making this a possibility and giving the next generation of gamers the opportunity to game cordless. AR gaming pioneer Mark Ladd will discuss the nexus of intertwining real and augmented realities for interactive gaming, and how the truly social component of gaming will evolve through augmented reality with a focus on the technology needed to make it as realistic as possible and how we have only just begun to scratch the surface of what is possible.

Hashtags: #sxsw #ARGaming


Mark Ladd



CEO and Founder, Mark Ladd founded LyteShot in late 2012 to develop an interactive technology platform that would digitally connect physical play via the cloud using a player's smartphone or heads ...

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Ori Inbar



Ori Inbar is the co-founder and CEO of Augmented Reality.ORG, a global non-for-profit organization dedicated to advancing augmented reality (AR). Augmented Reality.ORG's mission is to educate and p...

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Event Type
SXSW Gaming
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