2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

New Industry Truths: How Gamers Impact Product

Saturday, March 19
12:30PM - 1:30PM

Austin Convention Center
Room 4abc
531 E 4th St

Watch game industry experts discuss how gamer opinion and behavior are shaping the creation of today’s top games. Never before have game studios been able to interact with gamers through every stage of the game development process. Through both in-game analytics and online communities, game studios can validate early concepts, raise funding, test marketing, and communicate with their audience. However, all of this new information also comes at a cost. It can be difficult to identify which feedback to follow and which to ignore, and staying engaged with your audience is an incredible resource drain on teams. Join us for a lively discussion on how gamers impact product.

Hashtags: #sxsw #GameImpact


Cory Butler at SXSW

Cory Butler

Sr Producer

EA - BioWare

Cory has a rich and diverse background in entertainment. He started in traditional entertainment, working as an Associate Creative for Fox on the hit films Dude Where’s My Car? and Minority Report....

Show the rest
Drew Giovannoli at SXSW

Drew Giovannoli


Red Fox Clan

Co-Founder and CEO of Red Fox Insights.

Red Fox Insights collects authentic market research on gamers, by collecting voluntary survey data from game news sites around the world. We have access ...

Show the rest

J Todd Coleman

Founder + MMO Creative Dir


J. Todd Coleman is an internationally recognized designer and producer of AAA massively-multiplayer online games. He is the creator (creative director and executive producer) of the explosively pop...

Show the rest

Olga Garcia

engEDU Program Mgr


Olga is the founder of the Young Women's Roundtable and was the event coordinator for Niantic Labs, formerly part of Google, and their flagship game Ingress with 7 million users. Her unique perspec...

Show the rest


Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Music Festival Wristband, Film Festival Wristband, Artist Wristband, Guest Pass
Event Type
SXSW Gaming
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo