2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Predictive Decisions to Deliver High Performance

Tuesday, March 15
12:30PM - 1:30PM

Austin Convention Center
Room 8ABC
531 E 4th St


Formula1 constantly evolves, even during a race. McLaren uses complex simulation modeling to develop and test its race cars and strategies in a virtual environment, eliminating the need to build costly prototypes. McLaren Applied Technologies is leveraging this expertise in predictive analytics, simulation and modeling to create dynamic environments for rapid innovation, accurate and safe testing and improvement of new products and processes. McLaren has already started to capitalise on artificial intelligence through the convergence of real-time data management, predictive analytics and simulation to deliver high performance in health, transport, energy and most recently financial sectors.

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Geoff McGrath at SXSW

Geoff McGrath


McLaren Applied Technologies

Dr Geoff McGrath
Vice President, McLaren Applied Technologies

Geoff McGrath trained as a mechanical engineer, initially working in aeronautical, civil, chemical, petroleum and mechanical engine...

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