Does Social Media Make Concerts Better?
Wednesday, March 16
2:00PM - 3:00PM
Austin Convention Center
531 E 4th St
You’ve seen fans post concert footage on their phone instead of watching the show. They get Likes, but why not just be “in the moment?” Or, is the moment only important when it’s been posted? Social rules almost every experience–but does it improve a live show? Sometimes life says No but fan research says Yes.
70% of millennials feel that social improves live music. The majority share music moments on social from a live event. So, when does social belong and when does it not? How can/should artists and brands take part? Also: remember when radio led you to buy a CD, then a ticket? Now live experiences are leading people to purchase music, and vice versa.
Craig Goodfriend serves as Industry Manager, Entertainment on the Global Marketing Solutions team at Facebook based out of the New York office. His team oversees relationships with some of the lar...Show the rest
Craig Goodfriend serves as Industry Manager, Entertainment on the Global Marketing Solutions team at Facebook based out of the New York office. His team oversees relationships with some of the largest names in the Live Events & Publishing space. Through their efforts, the team forges key strategic partnerships with live event brands that contribute to their continued growth across all core initiatives.
Craig brings 18 years of tenure in the entertainment and lifestyle media space to his role at Facebook, most recently having served as Vice President of client strategy at Viacom. Craig holds a BA from UMass Amherst where he was the manager for the 1996 Final Four team. He resides in Princeton, NJ with his wife Hallie and their two children, Ben & Leo.
VP Group Dir/Music & Ent
Leading Momentum’s music and entertainment team, Glenn is tasked with delivering effective experiences for brands to reach people through the incredibly powerful passion of music. Since joining the...Show the rest
Leading Momentum’s music and entertainment team, Glenn is tasked with delivering effective experiences for brands to reach people through the incredibly powerful passion of music. Since joining the agency in 2005, he has been influential in developing multiple, successful client relationships including Verizon, American Express, HP, Sony Pictures Home Entertainment, Nike, Guinness, and beyond. Leveraging his extensive background in music and entertainment, Glenn often consults on opportunities around ticketing, loyalty programs, data, and music and entertainment platform development for major brands around the globe.
With over 15 years of industry experience, Glenn has been instrumental in driving some of the industry’s most successful integrated offerings for clients – focusing on disciplines including sponsorship, experiential, social media and shopper marketing. In addition to launching the global entertainment access program for American Express, Glenn has produced multiple private concerts with superstar acts such as Elton John, Sting, Jimmy Buffet, the Eagles, Macklemore and Ryan Lewis, and more.
Throughout his tenure, Glenn has had the opportunity to create and develop consumer engagement activations with properties across the entertainment value chain. To deliver for Momentum clients, Glenn regularly leverages relationships with partners including Live Nation, AEG, CAA, William Morris Entertainment, Sony Pictures, Ticketmaster, Telecharge and more.
As the head of Music & Entertainment for Momentum, Glenn serves as a touchstone for the agency; leveraged across all music related activations and negotiations and looked to for expertise on feasibility, talent selection, and industry relationships.
VP Digital Social Media & Mktg
AEG Global Partnerships
Scott Carlis joined the AEG Global Partnerships team in June 2011. In his role as Vice President, Digital, Social Media & Marketing, Scott is responsible for developing multiplatform interactive s...Show the rest
Scott Carlis joined the AEG Global Partnerships team in June 2011. In his role as Vice President, Digital, Social Media & Marketing, Scott is responsible for developing multiplatform interactive sales programs and solutions for AEG properties and AEG's Global Partners.
Previously Scott was Executive Director of Marketing and Brand Development for GQ, where he was responsible for implementing strategic marketing programs, creating innovative solutions for advertising partners, and was the driving force behind GQ's foray into new media and branded entertainment.
Prior to joining GQ, Scott was the Advertising Sales Development Director at VIBE/SPIN Ventures. In this position, he was responsible for the brand marketing for VIBE and SPIN magazines and oversaw the promotional activity of the company's new media properties, including spin.com, vibe.com, mobile VIBE and mobile SPIN.
Scott is a graduate of Tulane University.Hide the rest