2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The 170 Year-Old Startup: AP

Friday, March 11
12:30PM - 1:30PM

Hilton Austin Downtown
Room 400-402
500 E 4th St

The Associated Press celebrates 170 years in 2016. The agency that transformed and innovated content delivery from boat to horseback to telegraph to radio to video to teletype to fax to computers to digital now finds itself transforming into mobile and social faster than any media change before. How is it surviving and becoming one of the leading edge media companies? It is now a 170-year-old startup, innovating, investing and inventing in technologies like automation, analytics, data and virtual reality. In many ways it is a model for brands and companies facing predicted death in the years ahead as millennials, apps, mobile and social media take over around the planet.

Hashtags: #sxsw


Kathleen Carroll at SXSW

Kathleen Carroll

Exec Editor/SVP

Associated Press

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