2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Virtual Reality and the Rebirth of the Music Video

Friday, March 18
12:30PM - 1:30PM

Hilton Austin Downtown
Salon A
500 E 4th St

The Music Video heyday has long passed since stations like MTV and VH1 shifted focus to Reality TV and Original Programs. Yet the earning potential of the Music Industry is more reliant on creating experiences than ever. With album sales down, touring and sponsorships have become key. Artists need to provide fans with immersive concert experiences and high value productions to sell tickets, but concerts will never provide the same potential reach as the Music Video once gave. This discussion will delve into how the growth of VR provides a new platform for immersive music content, from Music Videos to Virtual Concert experiences, giving Artists a new outlet to share and monetize their music.

Hashtags: #sxsw


Jake Lee-High at SXSW

Jake Lee-High

CEO/Creative Dir

Future Colossal

Jake Lee-High is an artist, creative technologist, and CEO of Future Colossal, an award-winning innovation lab for experiential technologies in advertising, entertainment and art based in NYC. Expl...

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Kevin Cornish at SXSW

Kevin Cornish


Image Theory

With 10+ years experience producing films, Kevin founded Image Theory in 2014. Image Theory is a design shop that specializes in producing cutting-edge digital materials ranging from virtual reali...

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Drew Arnold at SXSW

Drew Arnold


Drew Arnold is CEO of SEEM (www.seemvr.com) , a creative agency focused on market strategies implementing virtual reality, augmented reality and emerging technologies. His work has included technic...

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Cortney Harding at SXSW

Cortney Harding

Founder & Pres

Cortney Harding Consulting

Cortney Harding is a leading writer and thinker in the music and technology space. She is the author of "How We Listen Now: Essays and Conversations About Music and Technology" and writes a weekly ...

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Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Event Type
VR/AR Track
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