2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Save the Unicorns! Tooling for Full-Stack Design

Monday, March 14
9:30AM - 10:30AM

JW Marriott
Salon E
110 E 2nd St

The space reserved for the creative technologist in the iterative design and development process is now becoming the domain of the full-stack designer. The tools, frameworks, and techniques to quickly sketch with markup and code have opened the door for hybrid designers and technologists alike to experiment with complex technology platforms and quickly identify, incubate, and validate compelling opportunities for UX innovation under time-to-market pressures or unclear requirements. This session will uncover what it is to be a full-stack designer beyond traditional visual and interaction layers while also exploring the current software and services that enable these unicorns to fly.

Hashtags: #sxsw #unicorns


Robert Tuttle at SXSW

Robert Tuttle

Exec Tech Dir

f r o g

Executive Technology Director at frog leading its design technology practice and award-winning classical clarinetist.


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