2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Music 2020: How We Can Change the Future

Thursday, March 17
2:00PM - 3:00PM

Austin Convention Center
Room 17B
531 E 4th St


Music in 2020: How can we get 20/20 vision about alternate futures in music and set our sights on directions of desired change?

While are fighting across blogs and trade press about streaming, location-based data, and social value changes, throwing around selective data, we are light on seeing the Big Picture(s) or the drivers toward uncertain possible futures.

This panel will get hip deep in statistics, trends, and future scenarios. We will wrestle with how time, place, data, connectivity, rights politics, live events, and oligopolies may change the way we create, collaborate, share, and live off of music revenue streams — and how we can cooperate to shape intended outcomes.

Hashtags: #sxsw #music2020


Chris Castle at SXSW

Chris Castle


Christian L Castle Attorneys

Chris Castle founded Christian L. Castle, Attorneys in Los Angeles in 2005 and moved the firm to Austin in 2011. Chris divides his time between advising creators in the music industry, representin...

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David Bakula at SXSW

David Bakula

SVP Analytics & Client Rel

Nielsen Entertainment

Gigi Johnson at SXSW

Gigi Johnson

Inaugural Dir

UCLA Center for Music Innovation

Gigi's diverse work rethinks how connected technologies are transforming how we create, learn, and work.

She I is the Inaugural Director of the UCLA Center for Music Innovation -- focusing on t...

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Sam Kling at SXSW

Sam Kling

SVP/Creative Operations


Sam Kling is SESAC’s Senior Vice President, Creative Operations. As part of SESAC’s senior management team, Kling is responsible for helping create and execute growth strategies for SESAC’s creati...

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Music Badge, Platinum Badge, Artist Wristband
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