2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Creating Brand Fans: Lessons from Game Marketers

Monday, March 14
11:00AM - 12:00PM

Four Seasons
San Jacinto
98 San Jacinto Blvd

This lively and interactive panel discussion with Wikia’s Walker Jacobs will bring together the top game marketers behind some of the most successful games today, including World of Warcraft, Hearthstone, and Starcraft. Through a blend of discussion, video, and audience Q&A the panelists will share innovations in game marketing that can significantly influence mainstream consumer brand marketing. These new insights inform consumer brand marketing strategy, including advertising, creative development and brand positioning, and will help marketers reach and connect with their own fans in an entirely new way. And it’s not about social media.

Hashtags: #sxsw


Dave Miller

VP, Global Mktg

Warner Bros

Marlo Huang

VP Strategy

Liquid Advertising

Rick Banks

Dir of Media


Walker Jacobs at SXSW

Walker Jacobs


Wikia Inc

Walker Jacobs is Wikia's Chief Operating Officer, responsible for leading the web's largest network of collaboratively published entertainment, gaming, and lifestyle content into its next phase. Wa...

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