Creating Brand Fans: Lessons from Game Marketers
Monday, March 14
11:00AM - 12:00PM
98 San Jacinto Blvd
This lively and interactive panel discussion with Wikia’s Walker Jacobs will bring together the top game marketers behind some of the most successful games today, including World of Warcraft, Hearthstone, and Starcraft. Through a blend of discussion, video, and audience Q&A the panelists will share innovations in game marketing that can significantly influence mainstream consumer brand marketing. These new insights inform consumer brand marketing strategy, including advertising, creative development and brand positioning, and will help marketers reach and connect with their own fans in an entirely new way. And it’s not about social media.
VP, Global Mktg
Dir of Media
Walker Jacobs is Wikia's Chief Operating Officer, responsible for leading the web's largest network of collaboratively published entertainment, gaming, and lifestyle content into its next phase. Wa...Show the rest
Walker Jacobs is Wikia's Chief Operating Officer, responsible for leading the web's largest network of collaboratively published entertainment, gaming, and lifestyle content into its next phase. Walker applies decades of leadership experience to shape Wikia's brand awareness and rapidly scale the company's community, marketing reach, and revenue.
Walker is a highly experienced media executive who has served in executive positions at a range of media companies, including Reuters, Turner Broadcasting and Clear Channel Outdoor, where he served as President and Chief Revenue Officer. His deep roots and contributions to the digital media industry have resulted in numerous awards and accolades, including being named 20 to Watch by AdWeek Media, Executive of the Year by the Digital Leadership Academy, Digital All Star by Broadcasting & Cable, and MediaWeek 50 recognizing the top 50 most important movers in the media industry.Hide the rest