Can Games Equal Profit Plus Impact?
Thursday, March 17
3:30PM - 4:30PM
Austin Convention Center
531 E 4th St
If games are to realize their full potential to change lives, commercial game companies will be major players. Yet how the $95 billion commercial gaming industry views games for impact is unclear. Do companies that apply their best talent to improve learning, health and society view those efforts as charity, corporate responsibility, smart business strategy, or all of the above? A panel of industry experts will discuss the successes and failures of commercial efforts to develop games for good, and what lessons other developers and investors can learn. Join us for a discussion on the future of gaming for good.
Dir of Prod
Abby leads Zynga.org’s product work, focusing on leveraging games for social impact – from raising funds for nonprofits to driving health and educational outcomes. In partnership with Zynga studios...Show the rest
Abby leads Zynga.org’s product work, focusing on leveraging games for social impact – from raising funds for nonprofits to driving health and educational outcomes. In partnership with Zynga studios, she raises funds for, and awareness of, nonprofit causes through charitable features in existing games. As the lead of Studio G, she manages Zynga.org’s partnership with UCSF to build games that drive cognitive impact. In addition, she leads the studio working on a new educational game, to be released in early 2016.
Before joining Zynga.org, Abby was a Marketing Manager on Yahoo’s corporate social responsibility team, leading consumer-facing programs including their disaster response process. Previously, Abby was the Programming Director for FORGE, a nonprofit working with refugees in East Africa. In that role, she lead the management and monitoring of over 25 refugee-run projects across four field sites in Zambia and the Democratic Republic of Congo. She received a B.A. in Psychology from Stanford University.Hide the rest
Across The Aisle Music
Since 2009, Erik Huey has served as the Senior Vice President for Government Affairs at the Entertainment Software Association (ESA), the trade association representing the business interests of in...Show the rest
Since 2009, Erik Huey has served as the Senior Vice President for Government Affairs at the Entertainment Software Association (ESA), the trade association representing the business interests of interactive entertainment software publishers and console makers. In this capacity, Erik manages a team of seven employees and fifty outside consulting firms and oversees all federal and state government relations as well as strategic partnerships for the $21 billion U.S. video game industry.
For nearly two decades, Huey has been at the center of high profile and controversial policy debates affecting the technology, media and telecommunications industries, including issues like combating digital theft of copyrighted content, media ownership, expanding broadband deployment, and preserving creative freedom and First Amendment rights.
In recent years, Huey has helped successfully guide the videogame industry through two major challenges by orchestrating the government affairs campaign in support of its historic free speech victory in the Supreme Court, and by developing the strategy and managing the day-to-day response to numerous legislative efforts to restrict the industry’s creative expression and distribution model.
Outside of work and politics, Erik pursues two creative passions as a screenwriter and as the lead singer of The Surreal McCoys, his Americana rock band, which recently put out its second, original full-length album and regularly performs live.Hide the rest
Joan Ganz Cooney Center
Michelle Miller is Managing Director of the Joan Ganz Cooney Center, where she leads the Games and Learning initiative. Games and Learning supports developers and investors who want to make engag...Show the rest
Michelle Miller is Managing Director of the Joan Ganz Cooney Center, where she leads the Games and Learning initiative. Games and Learning supports developers and investors who want to make engaging, meaningful digital media for kids. The service provides news reporting via gamesandlearning.org, analysis of market trends and leadership on key issues facing the industry.
Michelle combines her expertise as a leading strategist with hands-on production experience and a passion for playful learning. She began her career developing education programs and interactive games as a consultant for the U.S. Environmental Protection Agency. She went on to establish the overall digital strategy for PBS KIDS, designing prototypes and usability testing, launching dozens of new applications and participating in international children’s media efforts. She also led online engagement for Greenpeace International in Amsterdam, the Netherlands, as Editor-in-Chief of New Media. Prior to joining the Center, Michelle launched a new marketing platform to transform online health education, volunteerism and fundraising efforts at the March of Dimes. Currently she sits on the Advisory Council of the Children’s Creativity Museum.Hide the rest
Games for Change
Susanna Pollack is the President of Games for Change, a 12 year a nonprofit with the mission to catalyze social impact through digital games. To further grow the field, Games for Change convenes mu...Show the rest
Susanna Pollack is the President of Games for Change, a 12 year a nonprofit with the mission to catalyze social impact through digital games. To further grow the field, Games for Change convenes multiple stakeholders, highlights best practices, incubates games, and helps create and direct investment into new projects. Signature G4C programs include the Games and Media Summit at the Tribeca Film Festival, the annual G4C Festival, The Games for Learning Summit, G4C Student Challenge and the G4C Talk and Play Series. Prior to Susanna spent 12 years at BBC Worldwide Americas where she was SVP of Coproductions and Children’s leading the organization’s 20+ team in the distribution of BBC’s award-winning television content. She also managed the cross-media portfolio of childrens and educational content.Hide the rest