2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Can Games Equal Profit Plus Impact?

Thursday, March 17
3:30PM - 4:30PM

Austin Convention Center
Room 4abc
531 E 4th St

If games are to realize their full potential to change lives, commercial game companies will be major players. Yet how the $95 billion commercial gaming industry views games for impact is unclear. Do companies that apply their best talent to improve learning, health and society view those efforts as charity, corporate responsibility, smart business strategy, or all of the above? A panel of industry experts will discuss the successes and failures of commercial efforts to develop games for good, and what lessons other developers and investors can learn. Join us for a discussion on the future of gaming for good.

Hashtags: #sxsw #games4good


Abby Speight at SXSW

Abby Speight

Dir of Prod


Abby leads Zynga.org’s product work, focusing on leveraging games for social impact – from raising funds for nonprofits to driving health and educational outcomes. In partnership with Zynga studios...

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Erik Huey at SXSW

Erik Huey


Across The Aisle Music

Since 2009, Erik Huey has served as the Senior Vice President for Government Affairs at the Entertainment Software Association (ESA), the trade association representing the business interests of in...

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Michelle Miller at SXSW

Michelle Miller

Managing Dir

Joan Ganz Cooney Center

Michelle Miller is Managing Director of the Joan Ganz Cooney Center, where she leads the Games and Learning initiative. Games and Learning supports developers and investors who want to make engag...

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Susanna Pollack at SXSW

Susanna Pollack


Games for Change

Susanna Pollack is the President of Games for Change, a 12 year a nonprofit with the mission to catalyze social impact through digital games. To further grow the field, Games for Change convenes mu...

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Event Type
SXSW Gaming
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