Mailbox Money: Making Money in Music Publishing
Wednesday, March 16
3:30PM - 4:30PM
Austin Convention Center
531 E 4th St
Mailbox Money: A panel discussion specifically addressing the areas of music publishing that generate revenue through song placement. The strength of Music Publishing is continual royalties. This panel discusses all the different areas in which music publishing makes money: song placement with recording artists, collaboration with artists, licensing music for commercials, licensing music in film and television, retail, children's toys, digital, international uses and much more. Top executives will review how they generate money for songwriters, the details of how they do it and how the audience can do it DIY. An overview of music publishing and how to expect to get paid will be addressed.
Fusion Music Supervision
VP/Commercial Music Group
Sony/ATV Music Publishing
Bank Robber Music
Head of Creative
MCM Songs USA
Sherry Orson is the Head of Creative Affairs for Red Queen Music a division of Harry Warren Entertainment. Red Queen Music is the emerging artist and composer division of Harry Warren Entertainment...Show the rest
Sherry Orson is the Head of Creative Affairs for Red Queen Music a division of Harry Warren Entertainment. Red Queen Music is the emerging artist and composer division of Harry Warren Entertainment. Harry Warren has written iconic, classic standards such as That’s Amore, At Last, You Must Have Been A Beautiful Baby, I Only Have Eyes For You, We’re In The Money, Jeepers Creepers and more.
Ms. Orson began her career in the music industry during the Richard Branson years with Virgin Music Publishing in Los Angeles as a Creative Manager. From there she moved to Universal Music Group for almost a decade and gained extensive experience in the fields of music publishing and licensing. While at Universal she placed songs with record labels on record releases by such major artists as Christina Aguilera, Toni Braxton, Selena, Babyface, Jessica Simpson, Chaka Khan and many others. She recently worked with Steven Van Zandt representing his music publishing company and record label and was responsible for placing his catalog on major advertising brands such as KFC and McDonalds. Previous to joining Red Queen Music a division of Harry Warren Entertainment she represented emerging artists and music catalogs for licensing in all areas of media through her own licensing and music catalog representation company, MCM songs USA. While representing MCM songs USA, she licensed songs from the catalog to HBO, Showtime, MTV, NBC, Fox, E! and many more.Hide the rest
Publicis New York
Theresa is a music production maven in the advertising industry using the commercial platform as a way to establish a brand's musical identity. During her career, Theresa has used her musical ear ...Show the rest
Theresa is a music production maven in the advertising industry using the commercial platform as a way to establish a brand's musical identity. During her career, Theresa has used her musical ear to create pieces of memorable pieces of original music, and has used her business savvy to broker innovative music licensing deals.
Theresa is the sole Music Producer for Publicis New York, responsible for original music production, music supervision, and sync licensing for all agency clients. Theresa has had the pleasure of working with and driving music storytelling efforts for clients including Cadillac, Heineken, Citibank, Garnier, Wendy’s, Aflac and Swiffer. Theresa also drives internal music education and culture through hosting a Music Showcase Series for Publicis welcoming in artists such as Donovan, A Great Big World, Bombay Bicycle Club, Joywave and Kishi Bashi.
Prior to Publicis, Theresa was the Music Supervisor at boutique audio post-production house, Headroom Digital Audio. Standout client successes included work for Purina, PNC Bank and Doritos.
Earlier in her career, Theresa was the Music Producer at JWT-NY. Theresa innovated music production for brands such as Macy*s, Jose Cuervo, Kleenex, Benadryl, Debeers, Band Aid, Domino’s and many more.
Theresa grew up in Smithtown, NY before obtaining her BA in Communication Arts from Marymount Manhattan College.Hide the rest