2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Designing Experiences Offline and Online

Saturday, March 12
12:30PM - 1:30PM

JW Marriott
Salon FGH
110 E 2nd St

More and more companies who create online experiences are finding the way people experience their "product" takes place in the real world. From Lyft, to Handy to Airbnb, designers need to be working toward the holistic experience - online and offline. Learn how the Airbnb Experience Design team leverages pixels to create a better offline experience at all stages of the user's journey. Through their app and website Airbnb helps build a trusting relationship between strangers, helps travelers find the right travel destination, and helps hosts be even better hosts. Critical to this strategy is building a coherent brand that is consistent at every stage of the users' journey, on every platform.

Hashtags: #sxsw


Katie Dill at SXSW

Katie Dill

Head of Experience Design


As the Head of Experience Design at Airbnb, Katie leads the designers defining Airbnb’s digital products and services.

Katie is helping the team craft high-quality experiences in the online and o...

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