2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

I'd Like To Teach The World: Music Supervise an Ad

Friday, March 18
5:00PM - 6:00PM

Austin Convention Center
Room 13AB
531 E 4th St

Ever wanted to try your hand at music supervision for ads? For this panel, we'll supply an actual broadcast ad (via private video link, minus the music) and let you, the audience, pick the perfect soundtrack. You'll get the exact same creative brief that was sent out to supervisors for the spot. We'll select a short-list of the best submissions, edit them to picture, and critique them for you live. We'll discuss how well the choices meet the creative needs of the spot, how the lyrics and production work to picture, and whether or not the music choices represent the right marriage of visual and sound to make the spot a success. Follow @chromalox for submission instructions & link to video.

Hashtags: #sxsw


Autumn Gurgel at SXSW

Autumn Gurgel

Category Mktg


A marketing strategist and musician, Autumn works in Brand and Category Marketing at Target, where she leads a multi-million dollar advertising campaign for the Grocery business. Prior to her curr...

Show the rest
Keith D'Arcy at SXSW

Keith D'Arcy

Creative Licensing

Songs Music Publishing

Keith D'Arcy is Senior Vice President, Creative Licensing and Catalog Acquisition at SONGS Music Publishing. With 18 years of professional experience as a music producer and supervisor at EMI Music...

Show the rest
Lisa Macpherson at SXSW

Lisa Macpherson

Former CMO Hallmark


Lisa has focused her career on building emotional connections between people and brands. She has served as CMO of Fisher-Price, Timberland, Hallmark, and currently CustomInk.

CustomInk is the l...

Show the rest
Paul Greco at SXSW

Paul Greco

Dir of Music & Radio


Director of Music @ J. Walter Thompson New York ( a WPP company). Award winning music producer for major brands and ad agencies. Music Branding specialist. Recording engineer and musician.


Music Badge, Platinum Badge, Artist Wristband
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo