2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Passengerhood: On the Road to Autonomy

Tuesday, March 15
11:00AM - 12:00PM

Westin Austin Downtown
Continental 3
310 E 5th ST


The technology for autonomous vehicles is here. And yet, the evolution of autonomous “driving” over the next decade will be marked by a series of interim steps that betray a complex transition that begins with establishing trust in the technology, followed by effectively managing the nuanced experience of partial autonomy. In this session, Hyundai and innovation consultancy Artefact will argue that the way to solve it is not through creating the perfect autonomous vision, but through human centered design and interaction models that gradually propel us toward full autonomy and passengerhood.

Hashtags: #sxsw #sxswsavs


Brad Crane at SXSW

Brad Crane

Design Dir


A UX Designer at digital design and innovation consultancy Artefact, Brad has enjoyed more than a decade of delivering products in consumer technology, consumer goods, automotive, and education. Wi...

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