2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Make Magic, Not Mobile Apps

Saturday, March 12
12:30PM - 1:30PM

JW Marriott
Salon D
110 E 2nd St

When the iPhone was born, we could only imagine a future where you could summon cars with your watch, pay with your fingerprint or get nudged out the door for a run. Today, our devices have become magical assistants with apps taking on a supporting role. As one blogger wrote, “it’s the end of apps as we know them,” and as product developers, we need to adapt: To look beyond Interface Builder and Photoshop and think of ourselves as choreographers of real-world interactions. To design experiences, not apps. In this panel, you’ll learn from people who orchestrate experiences at Uber, OpenTable and Pinterest as they share how they’ve adapted their products & processes to a world of invisible apps.

Hashtags: #sxsw


Angel Steger at SXSW

Angel Steger

Prod Design Lead for Virality & Collaboration


Angel Steger is an entrepreneur and product designer developing award-winning products, services, and technologies that empower people to get things done. After studying architecture at RISD, she p...

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Rahul Bijor at SXSW

Rahul Bijor

Head of API & Strategic Partnerships


Rahul joined Uber over two and a half years ago as their fourth product manager, and started as the lead for Data & Analytics. After six months, Rahul moved to his current role where he built out U...

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Thomas Stovicek at SXSW

Thomas Stovicek

Head of Design


Thomas Stovicek is the Head of Design at OpenTable, the world’s leading provider of online restaurant reservations and part of The Priceline Group. Thomas leads the design discipline across Brand D...

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