2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Designing Happiness

Saturday, March 12
5:00PM - 6:00PM

JW Marriott
Salon D
110 E 2nd St

What makes you happy? Perhaps it’s as simple as your name (spelled right for once!) scrawled across your morning Starbucks or your preferred pillows waiting in your hotel room. Or maybe it’s more of an event, like the sight of Tinkerbell flying over the magic kingdom or the sweaty success of a class well-spun. These experiences are not accidentally magical. In fact, they’re carefully crafted by happiness experts to always leave you with a smile. Join Disney, SoulCycle, Lippincott and Fast Company for a peek into their secrets for designing happiness and leave with tips for infusing a bit more joy into the experiences you create.

Hashtags: #sxsw #findyourhappy


Bruce Vaughn at SXSW

Bruce Vaughn

Former Chief Creative Exec at Walt Disney Imagineering

The Walt Disney Company

Bruce Vaughn served as the co-executive leader of Walt Disney Imagineering (WDI), the creative delivery arm of Walt Disney Parks and Resorts, in partnership with Chief Design and Project Delivery E...

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Gabby Etrog Cohen at SXSW

Gabby Etrog Cohen

SVP Brand Strategy


Gabby Cohen specializes in media relations, brand strategy, brand positioning, partnerships, influencer, philanthropic, and strategic programs for SoulCycle.

As an SVP of PR and Brand Strateg...

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Mark Wilson at SXSW

Mark Wilson

Sr Writer Company Design

Fast Company

Mark Wilson is a senior writer at Fast Company, where he writes about the design of everything from burritos to user interfaces.

Randall Stone at SXSW

Randall Stone

Dir of Experience Innovation


Randall is a senior partner based in Lippincott’s New York office where he heads the firm’s experience innovation group and serves on the Lippincott Management Team. He is an architect and consulta...

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