2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Old Sports, New Life: Outdoor Culture in Cities

Friday, March 11
2:00PM - 3:00PM

Four Seasons
San Jacinto
98 San Jacinto Blvd


Lumbersexual chic, National Park initiatives aimed at cities, the proliferation of technology for finding outdoor experiences. Outdoor recreation has ceased to be a fringe community of rock climbers living out of their cars and has moved into the mainstream, reaching what seems to be the opposite of wilderness: our cities (and of course the millennial culture-makers that reside there). Today hear from experts at the forefront of connecting the outdoor industry with its growing urban base. Each panelist brings a unique view from tech to retail to online content creation on how to approach this new market, which is changing both city culture and the definition of “sports” culture.

Hashtags: #sxsw #outdoors


Abigail Wise at SXSW

Abigail Wise

News Editor & Social Media Mgr

Outside Magazine

Abigail is the news editor and social media manager at Outside Magazine. She came most recently from Real Simple and The Huffington Post's Healthy Living team. Abigail specializes in content focuse...

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Alyssa Ravasio at SXSW

Alyssa Ravasio

CEO + Founder


Alyssa is the founder and CEO of Hipcamp, a web platform that connects people with public and private land for camping. Their mission is get more people outside. She has a degree from UCLA in Digit...

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Sarah Knapp at SXSW

Sarah Knapp



As the founder of OutdoorFest Sarah Knapp planned and successfully executed the first 10-day outdoor adventure festival in New York City.

In her first year, she secured major corporate sponsors...

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Scott McGuire at SXSW

Scott McGuire

Pres & Founder

The Mountain Lab


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