2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Beyond Form: Designing with Fluid Objects

Sunday, March 13
12:30PM - 1:30PM

Austin Convention Center
Room 8ABC
531 E 4th St

Dependence on solid materials has stunted product design. To change this, we’ve started to explore the implications of phase-shifting liquid material (which we call "L-shift") that can change form and function - shifting between liquid and solid states. In this talk, we’ll discuss the historical paradigm changes in product design, and explore interactions in the digital-physical realm that allow the design and function of a product to change over time. The use of (yet-to-be developed) liquid material could offer changes in weight distribution and rigidity, resulting in dynamic design abilities and new digitally enabled physical products.

Hashtags: #sxsw #BeyondForm


Patrick Van Hoof at SXSW

Patrick Van Hoof

Dir of Prod Strategy/Innovation


Tall Dutchman Patrick van Hoof is the Director of Product Strategy at Huge, and an Adjunct Professor of Entrepreneurship and Design Thinking at Parsons in New York. Building on more than a decade o...

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Sang-won Leigh

Research Asst

MIT Media Lab


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