Sheryl Woodhouse Keese is the COO of rock paper scissors, where she oversees a team of twelve, who together handle publicity for music tech companies, music festivals, and hundreds of global music artists, as well as organize industry conferences like the CD Baby DIY Musicians Conference. She is an entrepreneur who has worked in sustainable manufacturing, corporate social responsibility, SEO, publicity, medical devices, environmental conservation, fundraising, and as a business coach for visual artists. She has also directed large scale cultural events and ran her own music festival for three years on a farm in Indiana.