Welcome to an experiment. This experiment will test whether renowned entrepreneur Scott Cook can change the fate of three businesses. In fifteen minutes. On stage. Live.

The secret to success as an entrepreneur is finding the biggest customer problem that you can solve, and then solving it well. That sweet spot – product/market fit – is the biggest, and most important, challenge that entrepreneurs face today. You’ve got your first 20 customers – do you focus on a subset and verticalize? Your customers want additional features – how do you know what to give them? You’ve built a consumer product that B2Bs love – do you follow your passion or do you follow the pain? While the questions may be different, the product/market fit problem is common.

By discussing real issues with real entrepreneurs versus showing a stale PowerPoint, this session will be a unique learning experience and provide attendees with actionable principles for achieving product/market fit that they can take with them to create products that customers really want.