2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Making Distributed Content Work in News

Tuesday, March 15
2:00PM - 3:00PM

Austin Convention Center
Room 8ABC
531 E 4th St

Companies like Snapchat, Facebook, and Apple are now asking the media to forgo their old websites and publish directly to their platforms. Snapchat Discover, Facebook Instant articles, and Apple News all offer the chance to reach a growing mobile audience on wildly popular platforms.

What are the tradeoffs for publishers in hosting their work on other people's property? What's the potential audience look like? Can big media companies be successful on platforms that favors the raw aesthetics of user-generated content?

A panel of journalists from companies including NowThis and First Look Media will discuss the opportunities and challenges of distributed content.

Hashtags: #sxsw


Ashley Codianni at SXSW

Ashley Codianni

Global Dir of Social Publishing


Ashley Codianni is CNN’s Director of Social Publishing where she leads a global social team publishing content across CNN’s domestic and international social platforms. She has experience creating ...

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Justin Ellis at SXSW

Justin Ellis

Sr Editor

ESPN the Magazine

Justin Ellis is a senior editor at ESPN The Magazine. He was previously a writer at the Nieman Journalism Lab, where he covered innovation and the future of media.

Justin is an award-winning jou...

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P Kim Bui at SXSW

P Kim Bui

Deputy Managing Editor


Versha Sharma at SXSW

Versha Sharma

Managing Editor

NowThis Media


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