2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Deep Web and Dark Social: Is Anything Really Private?

Friday, March 11
3:45PM - 4:45PM

Austin Convention Center
Room 8ABC
531 E 4th St

Nothing you post online is private, but it’s not all public either.

That’s because of two things: Deep Web and Dark Social. Deep web is part of the web that’s not indexable by search engines. For example, Facebook. Dark Social is social content that’s shared through private channels. For example, e-mail.

Research shows the Deep Web is about 550x larger than the surface web, and sharing activity through Dark Social is up to 3x larger than sharing activity on Facebook.

Join Marc Jensen and Greg Swan for a conversation about the implications of Deep & Dark on privacy, disposable social networks like Snapchat, and how to manage your ever-expanding digital footprint.

Hashtags: #sxsw


Greg Swan at SXSW

Greg Swan

VP/PR & Emerging Media


As VP of Social & Emerging Media, Greg leads a team devoted to influencing consumer behavior online, creating authentic engagement and uncovering the “what’s next” in emerging media that will impac...

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Marc Jensen at SXSW

Marc Jensen

CTO & Managing Partner


Marc leads innovation at space150, with a focus on technology, emerging platforms, and user experience. His focus is on educating and inspiring internal teams, clients, and external audiences about...

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