Deep Web and Dark Social: Is Anything Really Private?
Friday, March 11
3:45PM - 4:45PM
Austin Convention Center
531 E 4th St
Nothing you post online is private, but it’s not all public either.
That’s because of two things: Deep Web and Dark Social. Deep web is part of the web that’s not indexable by search engines. For example, Facebook. Dark Social is social content that’s shared through private channels. For example, e-mail.
Research shows the Deep Web is about 550x larger than the surface web, and sharing activity through Dark Social is up to 3x larger than sharing activity on Facebook.
Join Marc Jensen and Greg Swan for a conversation about the implications of Deep & Dark on privacy, disposable social networks like Snapchat, and how to manage your ever-expanding digital footprint.
VP/PR & Emerging Media
As VP of Social & Emerging Media, Greg leads a team devoted to influencing consumer behavior online, creating authentic engagement and uncovering the “what’s next” in emerging media that will impac...Show the rest
As VP of Social & Emerging Media, Greg leads a team devoted to influencing consumer behavior online, creating authentic engagement and uncovering the “what’s next” in emerging media that will impact brands in the near-future. He is a nationally-recognized thought-leader whose teams have helped some of the world's largest companies build brands, launch new products and change audience mindsets. Prior to space150, Greg spent nearly a decade at global PR firm Weber Shandwick, where his teams helped clients like The Coca-Cola Company, U.S. Army, State Farm, Verizon and Chevrolet drive award-winning programs tied to measurable results. Previously, he had stints with both advertising and marketing firms, working on brands like Dupont, John Deere, Gorilla Glue and Naked Juice. Greg was named Social Media Professional of the Year by PR News, and he was listed on both PR Week and Minneapolis-St. Paul Business Journal’s 40 Under 40.Hide the rest
CTO & Managing Partner
Marc leads innovation at space150, with a focus on technology, emerging platforms, and user experience. His focus is on educating and inspiring internal teams, clients, and external audiences about...Show the rest
Marc leads innovation at space150, with a focus on technology, emerging platforms, and user experience. His focus is on educating and inspiring internal teams, clients, and external audiences about the opportunities to create demand our rapidly changing world. Marc helps space150's partners see the future opportunities that arise from the constant change and advancement in the technolgy, mobile, and social landscapes that surround us. Marc also leads spaceLab, space150's R&D initiative. A 13 year veteran of space150, Jensen became managing partner of space150 in August 2013. Under Marc’s leadership, space150 has developed groundbreaking work and strategies for brands including American Express, Target, Best Buy, Electronic Arts, Polaris Industies, Buffalo Wild Wings, and many more. Before space150, Marc was a leader in 3D graphics, animation, special effects, motion capture, and game development. He has strong roots in education and teaching, having spent over a decade creating curriculum and teaching videogame history, culture, and creation at the Minneapolis College of Art and Design.Hide the rest